Table of Contents
Public Relations: What does it have to do with Social Work?
What is public relations?
Why does it matter to schools?
Why does it matter to schools?
Why does it matter to you?
Where do I find the time?
Where do I go from here?
Public Relations Key Tenants
Persuasion Model
People programs beat paper programs every time.
Public Relations Key Tenants
A good conversation is one in which everyone talks; a great conversation is one in which many of those people also listen. Old Yiddish Expression
Public Relations Key Tenants
Public Relations Outcomes
“You know if you have a successful communication plan when everyone in town says ‘our schools’ instead of ‘the schools.’ ”
Creating your own PR Plan
Communications Plan
Communications Plan
Communications Plan
Communications Plan
Communications Plan
Communications Plan
Communications Plan
Quick Tips
Public Relations
Resources
Everything you do or say is public relations. Unknown
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Author: Janay Wittek-Balke
Email: dbalke@execpc.com
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